Last Updated: September 16, 2025

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from monamoti.com (the “Site”).

Who We Are (Data Controller)

The entity responsible for processing your personal data (the "Data Controller") is:

MONAMOTI SRL 
38 Via Uberto Visconti di Modrone
Milan, 20122, Italy 
VAT Number: 14008230964
Privacy Contact Email: privacy@monamoti.com

Personal Data We Collect

When you interact with our Site, we collect certain information about you in a few different ways.

a) Information you provide to us directly:

• Order Information: When you make a purchase or attempt to make a purchase, we collect your name, billing address, shipping address, email address, and phone number.
• Payment Information: We collect payment information to process your order. This is handled securely by our payment processors, and we do not store your full credit card details.
• Communications: If you contact us directly (e.g., for customer support), we will collect the information you provide in your communications.

b) Information we collect automatically: When you visit the Site, we automatically collect certain information about your device and your interaction with our Site. We refer to this as “Device Information.”

We collect Device Information using the following technologies:

• "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. This helps our Site function correctly, for example, by keeping items in your shopping cart. For more information about the specific cookies we use and how to manage them, please see our Cookie Policy.
• "Log files" track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• "Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the Site. For example, the Meta (Facebook) Pixel helps us understand the effectiveness of our advertising.

How We Use Your Personal Data & Legal Basis

Under GDPR, we must have a valid legal basis to process your personal data. We use your data for the following purposes:

• To Fulfill Your Orders: We use your Order Information and Payment Information to process your payments, arrange for shipping, and provide you with invoices and/or order confirmations. The legal basis for this is the performance of a contract between you and us.
• To Communicate with You: We use your Order Information and any communications you send us to provide customer support, respond to your inquiries, and give you updates related to your order. We do this for the performance of our contract with you and based on our legitimate interest in providing excellent customer service.
• For Marketing and Promotional Communications: With your explicit consent, we will use your Email Addressto send you newsletters and offers about our products. You can withdraw your consent at any time by clicking the "unsubscribe" link found in every marketing email.
• To Improve and Optimize Our Site: We analyze Device Information to understand how customers browse and interact with our store, which helps us improve our user experience and product offerings. This is based on our legitimate interest in maintaining and growing our business.
• For Security and Fraud Prevention: We process Order Information and Device Information to screen orders for potential risk or fraud. This is based on our legitimate interest in protecting our business and our customers.
• To Comply with Legal Obligations: We use your Order Information and Payment Information to comply with applicable laws. For example, we are required by Italian law to retain invoices for tax and accounting purposes. The basis for this is our compliance with a legal obligation.

Who We Share Your Personal Data With

We do not sell your personal data. We share your information with trusted third-party service providers only as necessary to run our store and provide our services to you:

• Shopify: Our store is powered by Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases, and the general Shopify application. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
• Payment Processors: To securely process payments for your orders. This includes services like Shopify Payments (powered by Stripe), PayPal, and providers that facilitate payments via Visa, MasterCard, Apple Pay, Google Pay, and UnionPay.
• Shipping Carriers: To fulfill and deliver your orders. We may share your name, shipping address, email, and phone number with carriers such as SF Express, Poste Italiane, DHL, UPS, and FedEx.
• Analytics and Advertising Partners: To help us understand our customers and improve our marketing. We use services like Google Analytics and Meta (Facebook Pixel) to analyze site traffic and measure the effectiveness of our advertising campaigns.
• Email Marketing Platforms: If you consent to receive marketing from us, we may use a third-party platform (such as Mailchimp or Klaviyo) to manage our email communications.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

International Data Transfers

Your personal information may be transferred to, and processed in, countries outside of the European Economic Area (EEA), such as the United States and Canada, where our service providers (like Shopify, Google, and Meta) have facilities. Data protection laws in these countries may differ from those in the EU.

When we transfer your data outside the EEA, we ensure that appropriate safeguards are in place to protect your information, primarily by relying on mechanisms like the European Commission's Standard Contractual Clauses (SCCs).

Your Rights Under GDPR

If you are a resident of the European Economic Area (EEA), you have the following data protection rights:

• Right of Access: You have the right to request a copy of the personal data we hold about you.
• Right to Rectification: You have the right to ask us to correct any inaccurate or incomplete personal data.
• Right to Erasure ("Right to be Forgotten"): You have the right to request that we delete your personal data under certain conditions.
• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data under certain conditions.
• Right to Data Portability: You have the right to receive your data in a structured, commonly used, and machine-readable format.
• Right to Object: You have the right to object to our processing of your personal data, especially for direct marketing purposes.

To exercise any of these rights, please contact us using the contact details provided in Section 11.

You also have the right to lodge a complaint with a data protection authority. For Italy, the authority is the Garante per la protezione dei dati personali (www.garanteprivacy.it).

Data Retention

We will retain your Personal Information only for as long as is necessary for the purposes set out in this Privacy Policy. When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. Please note that we are legally required to keep basic information about our customers (including contact, identity, financial, and transaction data) for 10 years after they cease being customers for tax and accounting purposes under Italian law.

Children's Privacy

This Site is not intended for use by individuals under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to request its deletion.

Changes to This Policy

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. The updated version will be indicated by a "Last Updated" date.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint or exercise your rights, please contact us by e-mail at privacy@monamoti.com or by mail using the details provided below:

MONAMOTI SRL, 
38 Via Uberto Visconti di Modrone
Milan, 20122, Italy